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Branding (5 cr)

Code: GR00BI87-3001

General information


Enrollment
16.12.2019 - 10.01.2020
Registration for the implementation has ended.
Timing
19.01.2020 - 30.04.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
3 cr
Virtual portion
2 cr
RDI portion
2 cr
Mode of delivery
Blended learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
Finnish
Seats
0 - 25
Degree programmes
Degree Programme in Graphic Design
Teachers
Tarja Brola
Teacher in charge
Tarja Brola
Groups
GRKV17SP
Graphic design, full-time studies
Course
GR00BI87
No reservations found for realization GR00BI87-3001!

Objective

- you know how to create a brand
- you understand the meaning of a brand
- you can develop a brand
- you master information search and are able to justify your decisions

Content

- How to create a brand?
- How to manage a brand?
- How to develop a brand?
- How and where to find background information?

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.

Study forms and methods

Scheduled track:
Teaching which is in accordance with the working order and control.

Independent track:
Display of the know-how.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Previous graphic design courses.

Further information

Co-requisites:
Logos and design guides.

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