Branding (5 cr)
Code: GR00BI87-3001
General information
- Enrollment
- 16.12.2019 - 10.01.2020
- Registration for the implementation has ended.
- Timing
- 19.01.2020 - 30.04.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Culture
- Campus
- Kouvola Campus
- Teaching languages
- Finnish
- Seats
- 0 - 25
- Degree programmes
- Degree Programme in Graphic Design
- Teachers
- Tarja Brola
- Teacher in charge
- Tarja Brola
- Groups
-
GRKV17SPGraphic design, full-time studies
- Course
- GR00BI87
Objective
- you know how to create a brand
- you understand the meaning of a brand
- you can develop a brand
- you master information search and are able to justify your decisions
Content
- How to create a brand?
- How to manage a brand?
- How to develop a brand?
- How and where to find background information?
Evaluation
Students can:
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situations.
Study forms and methods
Scheduled track:
Teaching which is in accordance with the working order and control.
Independent track:
Display of the know-how.
Evaluation scale
1-5
Qualifications
Prior know-how and skills:
Previous graphic design courses.
Further information
Co-requisites:
Logos and design guides.