Marketing project (5 cr)

Objective

You are be able to?
plan and implement a marketing project?
apply relevant information and working methods to accomplish the project goals?
work as a team member or a project manager?
report and evaluate the project outcomes?

Content

The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way

Evaluation

You can?
work as a team member in working life expert duties and identify and describe the problems of the project?
evaluate operations in customer, user and target group situations?
choose appropriate models, methods, software and techniques according to the purpose, and justify these choices?
promote teams’ goal-oriented operations?
apply critically the ethical principles of the professional field in different situations?

Study forms and methods

Scheduled track:
You are be able to:
a) plan and implement a marketing project
b) apply relevant information and working methods to accomplish the project goals
c) work as a team member or a project manager
d) report and evaluate the project outcomes

International cooperation

Students work with an international company in solving their marketing problems

Assessment methods and criteria

You can:
a) work as a team member in working life expert duties and identify and describe the problems of the project
b) evaluate operations in customer, user and target group situations
c) choose appropriate models, methods, software and techniques according to the purpose, and justify these choices
d) promote teams’ goal-oriented operations
e) apply critically the ethical principles of the professional field in different situations

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits