Basics of marketing (5 cr)

Objective

You are able to identify the connection between marketing and supply-demand chain and create a marketing plan for a new venture or an existing company.
You are able to develop entrepreneurial work approach.

Content

How do you analyze marketing environments?
How do you segment markets?
How do you plan marketing taking into consideration customer orientation, one of the focal principles of the supply-demand chain?
How do you develop entrepreneurial work approach in your team?

Evaluation

Students are able to
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.
f. work as team members in a goal-oriented way.
g. justify their actions according to the ethical principles of the professional
field.