Service management and marketing (5cr)
Code: LT00CY42-3001
General information
- Enrollment
- 02.01.2019 - 14.01.2019
- Registration for the implementation has ended.
- Timing
- 21.01.2019 - 28.04.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business, Mikkeli (deprecated)
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Management
Unfortunately, no reservations were found for the realization Service management and marketing LT00CY42-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You can define special features of services marketing and know how to act accordingly.
You can evaluate the quality of services and show your ability in service quality management.
You can evaluate pricing and profitability of services.
Content
What is service economy and how does the digital operational- and competitive environment affect the service business?
What are the special features of services and their consumption process like?
How is the quality of services defined and managed?
What factors influence on pricing and profitability of services?
How is the service offering managed?
What are special features of services marketing?
Evaluation
d) You can evaluate the quality of services and areas of quality development
e) You can choose the most appropriate methods and models for service management and justify your choices
Course material
Grönroos, C. (2009) Palvelujen johtaminen ja markkinointi. WSOYpro Oy. Helsinki
Assessment methods and criteria
1-5