Marketing and sales in hospitality business (5cr)
Code: MR00DU57-3002
General information
- Enrollment
- 12.04.2021 - 25.04.2021
- Registration for the implementation has ended.
- Timing
- 25.10.2021 - 19.12.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Ecampus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Kirsi Kuusisto
- Groups
-
MRKT20SVTourism and service business, online studies
-
MRMI20SVTourism and Service Business, online studies
- Course
- MR00DU57
Unfortunately, no reservations were found for the realization Marketing and sales in hospitality business MR00DU57-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You are able to define the key concepts of marketing and understand the meaning of marketing for successful customer relationship.
You know the main competitive assets of marketing and are able to use them in different situations and organizations.
You are able to use professional terms of sales.
You are able to apply different sales processes in customer service and in sales work.
You are able to use the principles of sales negotiations and justify your actions.
Content
What are the key concepts and principles of marketing and relationship marketing?
What are the different competitive tools and their components in marketing?
What is the meaning of face-to-face sales work?
What are the steps in sales processes?
How are sales negotiations carried out?
Evaluation
Students can:
use professional vocabulary systematically.
look for information in the key information sources of the field.
identify interrelated tasks.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.
work as team members in a goal-oriented way.
justify their actions according to the ethical principles of the professional field.
Course material
Learn alustan materiaali, sekä muu itse hankittu materiaali
Study forms and methods
Opintojakso opiskellaan itsenäisesti verkkototeutuksena. Opintojakso alkaa AC luennolla (Adobe connect), luento nauhoitetaan ja on katsottavissa myöhemmin Learn alustan linkin kautta.
Opintojakson materiaalina on learn alustan materiaali, sekä muu itsenäisesti etsitty materiaali.
Opintojakson tehtävät esitellään learn alustalla.
RDI and work-related cooperation
Opintojakson tehtävät on mahdollista integroida työelämään.
Timing of exams and assignments
Oppimistehtävät tulee palauttaa niille määrättyihin palautuspäiviin mennessä.
Student workload
135h
Evaluation scale
1-5
Assessment methods and criteria
Opiskelija osaa
käyttää johdonmukaisesti ammattikäsitteitä
etsiä tietoa alan keskeisistä tiedonlähteistä
hahmottaa tehtäväkokonaisuuksia
toimia asiakkaiden, käyttäjien, kohderyhmien kanssa
käyttää keskeisiä oman alan malleja, menetelmiä, ohjelmistoja ja tekniikoita
toimia tiimin jäsenenä tavoitteellisesti
perustella toimintaansa oman alan eettisten periaatteiden mukaisesti