Conseptualization and productization (5cr)

Objective

You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.

Content

How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?

Evaluation

Students can
-use professional vocabulary systematically.
-look for information in the key information sources of the field.
-identify interrelated tasks.
-work together with customers, users and target groups.
-use the key models, methods, software and techniques of the professional field.
-work as team members in a goal-oriented way
-justify their actions according to the ethical principles of the professional field.

Qualifications

No prerequisites.

Recommended: From Idea to innovation or similar

Materials

From idea to innovation
Commercialization in business
Innovation management in the digital age
IPR - Immaterial rights and product development
New venture creation