Conseptualization and productization (nonstop) (5 cr)
Code: MO00DP04-3004
General information
Enrollment
07.08.2023 - 31.10.2023
Timing
16.01.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Hanna Nieminen
Teacher in charge
Maarit Vahvanen
Groups
-
VV2022-2023Optional studies 2022-2023
-
VV2023-2024Optional studies 2023-2024
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Evaluation scale
1-5
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar