Growth strategy into practiceLaajuus (5 cr)
Code: YR00EM38
Credits
5 op
Objective
You can identify growth-oriented business projects. You can define goals and choose appropriate tools and models to support development.
You can apply growth strategies and factors enabling companies’ internal growth by making use of different interfaces.
You know how to develop business concepts and implement growth strategies in national and international networks.
Content
What are growth companies like and what are growth strategies? What methods are there to develop business with the help of the growth strategy chosen.
How do companies’ external and internal factors affect the possibilities of business development and growth in different interfaces?
How are growth strategies implemented by using national and international networks?
Enrollment
07.11.2022 - 18.11.2022
Timing
01.01.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme in entrepreneurship and business
Teachers
- Petteri Kolinen
Groups
-
YRKV22KYYrittäjyys, ylempi amk
Objective
You can identify growth-oriented business projects. You can define goals and choose appropriate tools and models to support development.
You can apply growth strategies and factors enabling companies’ internal growth by making use of different interfaces.
You know how to develop business concepts and implement growth strategies in national and international networks.
Content
What are growth companies like and what are growth strategies? What methods are there to develop business with the help of the growth strategy chosen.
How do companies’ external and internal factors affect the possibilities of business development and growth in different interfaces?
How are growth strategies implemented by using national and international networks?
Opiskelumateriaali
XAMK LIBRARY:
Leskelä, M., & Luomaranta, J. (2023). Avoin strategia / Suljettu strategia: Miten strategiaa tulisi tehdä avoimuuden aikakaudella? Alma Talent.
Johnson, G., Whittington, R., & Scholes, K. (2012). Fundamentals of strategy (2nd ed.). Pearson Education.
Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnér, P., Evans, J., . . . Pyle, S. (2017). Exploring strategy: Text and cases (Eleventh edition.). Pearson Education Limited.
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing management (4th european edition.). Pearson.
Weick, K. E. (2009). Making Sense of the Organization: Volume 2: The Impermanent Organization. John Wiley & Sons, Incorporated.
Yksilölliset oppimisväylät
Workshops, remote group meetings and personal mentoring ( remote and f2f ).
TKI ja työelämäyhteistyö
No.
Tentit ja muut määräajat
Lectires and workshops:
10.3.2023 klo 9 - 16 XAMK Kouvola kampus. Lecture + excercise 1
14.4.2023 klo 10 - 14. Remote meeting. TEAMS
5.5.2023 klo 9 - 16 XAMK Kouvola. Lecture + excercise 2
14.5.2023 klo 10 - 14, Remote meeting. TEAMS
Exercises:
1. 10.3. - 14.4.
2. 14.4. - 5.5.
3. 5.5 - 14.5.
30.5.2023 expiring date for exercises
Opiskelijan työmäärä
1 credit means 27 hours workload for a student.
Toteutuksen osien kuvaus
Same
Evaluation scale
1-5
Assessment methods and criteria
Evaluation methods:
Remote personal evaluation.
Final discussion and evaluation F2F.
Evaluation criterias:
Exercise delivery schedules.
Understanding and applying the briefing.
Studying and applying the background materials.
Ideas.
Quality of the outcome.