Study Guide

Objective

You can identify growth-oriented business projects. You can define goals and choose appropriate tools and models to support development.
You can apply growth strategies and factors enabling companies’ internal growth by making use of different interfaces.
You know how to develop business concepts and implement growth strategies in national and international networks.

Content

What are growth companies like and what are growth strategies? What methods are there to develop business with the help of the growth strategy chosen.
How do companies’ external and internal factors affect the possibilities of business development and growth in different interfaces?
How are growth strategies implemented by using national and international networks?

Materials

XAMK LIBRARY:
Leskelä, M., & Luomaranta, J. (2023). Avoin strategia / Suljettu strategia: Miten strategiaa tulisi tehdä avoimuuden aikakaudella? Alma Talent.

Johnson, G., Whittington, R., & Scholes, K. (2012). Fundamentals of strategy (2nd ed.). Pearson Education.

Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regnér, P., Evans, J., . . . Pyle, S. (2017). Exploring strategy: Text and cases (Eleventh edition.). Pearson Education Limited.

Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing management (4th european edition.). Pearson.

Weick, K. E. (2009). Making Sense of the Organization: Volume 2: The Impermanent Organization. John Wiley & Sons, Incorporated.

Teaching methods

Workshops, remote group meetings and personal mentoring ( remote and f2f ).

Employer connections

No.

Exam schedules

Lectires and workshops:

10.3.2023 klo 9 - 16 XAMK Kouvola kampus. Lecture + excercise 1
14.4.2023 klo 10 - 14. Remote meeting. TEAMS
5.5.2023 klo 9 - 16 XAMK Kouvola. Lecture + excercise 2
14.5.2023 klo 10 - 14, Remote meeting. TEAMS

Exercises:

1. 10.3. - 14.4.
2. 14.4. - 5.5.
3. 5.5 - 14.5.
30.5.2023 expiring date for exercises

Student workload

1 credit means 27 hours workload for a student.

Content scheduling

Same

Evaluation scale

1-5

Assessment methods and criteria

Evaluation methods:
Remote personal evaluation.
Final discussion and evaluation F2F.

Evaluation criterias:
Exercise delivery schedules.
Understanding and applying the briefing.
Studying and applying the background materials.
Ideas.
Quality of the outcome.