Multi-channel marketing communicationsLaajuus (5 cr)
Code: LT00EB09
Credits
5 op
Teaching language
- Finnish
Objective
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
08.04.2024 - 21.04.2024
Timing
15.09.2024 - 30.11.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
LTMI22SVBBusiness Management, online studies
-
LTMI22SMBusiness Management, part-time studies
-
LTMI22SVABusiness Management, online studies
Objective
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
06.04.2023 - 21.04.2023
Timing
11.09.2023 - 03.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
LTMI21SMBusiness Management, part-time studies
-
LTMI21SVABusiness Management, online studies
-
LTMI21SVBBusiness Management, online studies
Objective
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
06.04.2022 - 22.04.2022
Timing
19.09.2022 - 11.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
LTMI20SVABusiness Management, online studies
-
LTMI20SVBBusiness Management, online studies
Objective
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
06.04.2022 - 22.04.2022
Timing
29.08.2022 - 30.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
LTMI20SMBusiness Management, part-time studies
Objective
You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation scale
1-5
Qualifications
Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits