Personal sellingLaajuus (5 cr)
Code: LT00EB08
Credits
5 op
Objective
You know how to acquire intelligence of customers, products and competitors to support personal selling.
You can describe a company’s sales process and act appropriately.
You can carry out a personal selling negotiation appropriately.
Content
What is the role and importance of sales and personal selling as part of a company’s marketing?
What is a strategy-based sales process?
What are personal selling skills and how are they developed?
How do communication styles affect personal selling?
What are the stages in sales negotiation and how is a sales negotiation managed?
How to implement multi-channel selling?
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
06.11.2023 - 17.11.2023
Timing
15.01.2024 - 15.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Mia Silvenius
Teacher in charge
Mia Silvenius
Groups
-
LTMI22SVBBusiness Management, online studies
-
LTMI22SMBusiness Management, part-time studies
-
LTMI22SVABusiness Management, online studies
Objective
You know how to acquire intelligence of customers, products and competitors to support personal selling.
You can describe a company’s sales process and act appropriately.
You can carry out a personal selling negotiation appropriately.
Content
What is the role and importance of sales and personal selling as part of a company’s marketing?
What is a strategy-based sales process?
What are personal selling skills and how are they developed?
How do communication styles affect personal selling?
What are the stages in sales negotiation and how is a sales negotiation managed?
How to implement multi-channel selling?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
07.11.2022 - 18.11.2022
Timing
06.03.2023 - 30.04.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Mia Silvenius
Teacher in charge
Mia Silvenius
Groups
-
LTMI21SMBusiness Management, part-time studies
-
LTMI21SVABusiness Management, online studies
-
LTMI21SVBBusiness Management, online studies
Objective
You know how to acquire intelligence of customers, products and competitors to support personal selling.
You can describe a company’s sales process and act appropriately.
You can carry out a personal selling negotiation appropriately.
Content
What is the role and importance of sales and personal selling as part of a company’s marketing?
What is a strategy-based sales process?
What are personal selling skills and how are they developed?
How do communication styles affect personal selling?
What are the stages in sales negotiation and how is a sales negotiation managed?
How to implement multi-channel selling?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
08.11.2021 - 21.11.2021
Timing
07.03.2022 - 08.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
1 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Mia Silvenius
Teacher in charge
Mia Silvenius
Groups
-
LTMI20SMBusiness Management, part-time studies
Objective
You know how to acquire intelligence of customers, products and competitors to support personal selling.
You can describe a company’s sales process and act appropriately.
You can carry out a personal selling negotiation appropriately.
Content
What is the role and importance of sales and personal selling as part of a company’s marketing?
What is a strategy-based sales process?
What are personal selling skills and how are they developed?
How do communication styles affect personal selling?
What are the stages in sales negotiation and how is a sales negotiation managed?
How to implement multi-channel selling?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits
Enrollment
08.11.2021 - 21.11.2021
Timing
10.01.2022 - 30.04.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Mia Silvenius
Teacher in charge
Mia Silvenius
Groups
-
LTMI20SVABusiness Management, online studies
-
LTMI20SVBBusiness Management, online studies
Objective
You know how to acquire intelligence of customers, products and competitors to support personal selling.
You can describe a company’s sales process and act appropriately.
You can carry out a personal selling negotiation appropriately.
Content
What is the role and importance of sales and personal selling as part of a company’s marketing?
What is a strategy-based sales process?
What are personal selling skills and how are they developed?
How do communication styles affect personal selling?
What are the stages in sales negotiation and how is a sales negotiation managed?
How to implement multi-channel selling?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits