Marketing Data Management (5cr)
Course unit code: 301100612
General information
- Credits
- 5 cr
Objective
At the end of the study unit, the student is able to: use quantitative research methods select a suitable research method for a given research problem plan and carry out quantitative marketing research interprete quantitative marketing research results evaluate research utilize marketing research in marketing development.
Content
Data Management, research planning and implementation process, research methods.
Assessment criteria, good (3)
Excellent (5), Good (4-3), Satisfactory (2-1), Fail (0) Evaluation is based on the student´s knowledge and skills.