Designing value propositions (5cr)
Course unit code: PG00EU47
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
You can design a unique value proposition and know how to deliver it.
You understand the elements of a value proposition.
You understand the importance of a holistic corporate level value propositions.
You learn how to map your value propositions to the future needs of the customer
Content
Why is it important to create a unique value proposition?
How to make a value proposition?
What are the elements of a unique value proposition?
How to see the business opportunities, and create value props that fulfill the future customer needs?
How to make holistic value props, by combining products, services and the brand?
Evaluation
You can pitch your future business idea, based on solid value props.
You can describe the value which your new business idea delivers to customers and society.
You are able to find the right, value based (not product / service based) argument to promote your idea.
You can identify the right target group for your offering. Based on the value it delivers.