Designing value propositions (5cr)
Code: PG00EU47-3008
General information
- Enrollment
- 12.12.2026 - 10.01.2027
- Registration for introductions has not started yet.
- Timing
- 11.01.2027 - 28.03.2027
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Teachers
- Petteri Kolinen
- Groups
-
PGKV26SPost-Graduate Diploma, Entrepreneurship and Start-Ups
- Course
- PG00EU47
Realization has 11 reservations. Total duration of reservations is 41 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Mon 25.01.2027 time 13:30 - 17:00 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Tue 26.01.2027 time 09:00 - 12:30 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Mon 15.02.2027 time 13:30 - 17:00 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Tue 16.02.2027 time 09:00 - 12:30 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Mon 08.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Tue 09.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Mon 15.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Tue 16.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Mon 22.03.2027 time 13:30 - 17:00 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Tue 23.03.2027 time 09:00 - 12:30 (3 h 30 min) |
Designing value propositions PG00EU47-3008 |
|
|
Wed 24.03.2027 time 09:00 - 15:00 (6 h 0 min) |
Designing value propositions PG00EU47-3008 |
Objective
You can design a unique value proposition and know how to deliver it.
You understand the elements of a value proposition.
You understand the importance of a holistic corporate level value propositions.
You learn how to map your value propositions to the future needs of the customer
Content
Why is it important to create a unique value proposition?
How to make a value proposition?
What are the elements of a unique value proposition?
How to see the business opportunities, and create value props that fulfill the future customer needs?
How to make holistic value props, by combining products, services and the brand?
Evaluation
You can pitch your future business idea, based on solid value props.
You can describe the value which your new business idea delivers to customers and society.
You are able to find the right, value based (not product / service based) argument to promote your idea.
You can identify the right target group for your offering. Based on the value it delivers.
Evaluation scale
1-5