Multichannel strategies (5 cr)
Code: TL00CV23-3004
General information
- Enrollment
- 16.12.2019 - 10.01.2020
- Registration for the implementation has ended.
- Timing
- 27.01.2020 - 04.05.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Master's Degree Programme in Future Business Operations Management
- Teachers
- Heli Kesämaa
- Teacher in charge
- Heli Kesämaa
- Groups
-
TLMI19SYFuture Business Operations Management, master studies
- Course
- TL00CV23
Objective
You can analyze and draw conclusions regarding the effects of the digital competitive environment to the marketing of a company.
You can identify and evaluate customers’ needs for omnichannel service
You can evaluate and plan how to improve business with multichannel strategies.
You can choose and apply various means to produce multichannel customer service and you can justify your choices.
Content
How does the digital competitive environment affect a company’s marketing?
How to utilize multichannel strategies in sales, delivery, communication and customer service?
How to identify customers’ needs and wants for omnichannel service?
What are benefits and challenges of multichannel marketing?
Evaluation
a. You are able to find, study, produce and evaluate critically data related to factors affecting company’s marketing
b. You are able to solve demanding problems in research and development work.
e. You are able to evaluate strategic approaches and justify their use in terms of management and development.
Evaluation scale
1-5
Further information
- On-line course
- Instruction language is English.