International B2B marketing (5cr)

Code: LL00CP59-3009

General information

Enrollment: 12.04.2021 - 25.04.2021; Registration for the implementation has ended.

Timing: 30.08.2021 - 10.12.2021; Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual portion: 5 cr

Mode of delivery: Distance learning

Unit: Department of Logistics and Marine Technology

Campus: Kotka Campus

Teaching languages: English

Seats: 0 - 40

Degree programmes: Degree Programme in Logistics

Teachers: Tuula Kuparinen

Teacher in charge: Tuula Kuparinen

Groups: LLKT19SM
Business Logistics, part-time studies; LOKT21SD
Double Degree in Logistics Engineering; LOKT19SP
Logistics, full-time studies; LLKT21SD
Double Degree in Business Logistics

Course: LL00CP59

Unfortunately, no reservations were found for the realization International B2B marketing LL00CP59-3009. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Objective

You understand the challenges in and the significance of sustainable international marketing as part of the demand-supply chain and you are able to assess international marketing opportunities.
You are able to plan international B2B marketing in the framework of sustainable business and marketing ethics taking into consideration the value creation from production to after-sales marketing.

Content

How do you study and segment international markets?
How can you select a proper market entry strategy?
How can you plan sustainable international b2b marketing taking into consideration marketing ethics during the whole planning process?

Evaluation

The student is able to
a. use professional vocabulary and concepts in an expert way in different situations
b. evaluate information sources critically
d. evaluate operations in customer, user and target group situations
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices
f. promote teams’ goal-oriented operation
g. apply critically the ethical principles of the professional field in different situations

Course material

Lecture material
The literature of the course will be defined later

Student workload

Lectures, 12 h
Exam, 1 h
Independent work, 122 h

Evaluation scale

1-5

Assessment methods and criteria

Exam 40% of the course grade, group work 60% of the course grade

Qualifications

Basics of marketing