Marketing management (5 cr)
Code: MB00ED82-3003
General information
- Enrollment
-
10.01.2022 - 23.01.2022
Registration for the implementation has ended.
- Timing
-
03.02.2022 - 31.05.2022
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 3 cr
- Mode of delivery
- Contact learning
- Unit
- Liiketalouden koulutusyksikkö, Kouvola (vanhennettu)
- Campus
- Kouvola Campus
- Teaching languages
- English
- Degree programmes
- Master's Degree Programme in International Business Management
- Teachers
- Pia Jääskeläinen
- Teacher in charge
- Pia Jääskeläinen
- Groups
-
MBKV22KYInternational business management, master studies
- Course
- MB00ED82
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Evaluation
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.