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Digital communication in hospitality business (5 cr)

Code: MR00DU66-3001

General information

Enrollment

06.04.2022 - 22.04.2022

Timing

29.08.2022 - 18.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

4 op

RDI portion

3 op

Mode of delivery

20 % Contact teaching, 80 % Distance learning

Campus

Mikkeli Campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Degree Programme in Tourism and Service Business

Teachers

  • Hanna Ukkola

Teacher in charge

Hanna Ukkola

Groups

  • MRMI20SP
  • MRKT20SV
    Tourism and service business, online studies
  • MRMI20KP
    Tourism and Service Business, full-time studies
  • MRMI20SV
    Tourism and Service Business, online studies

Objective

You can describe the role of digital communication in hospitality business communication.
You can describe the possibilities of digital communication as a success factor of hospitality business.
You can apply the theories and models of digital communication to the development of hospitality business.
You can plan, implement and develop digital communication in hospitality business.

Content

How is digitalization involved in hospitality business communication, its planning, implementation and evaluation?
How can digital communication improve hospitality business?
Which are the main methods to plan, implement and develop digital communicaiton in hospitality business?
The course involves a practical project with a case company or organization (3 ECTS credits).

Evaluation scale

1-5