Marketing and brand management (5 cr)
Code: LT00DP39-3015
General information
Enrollment
06.11.2023 - 17.11.2023
Timing
04.03.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
LTKV23KM5Business, part-time studies
- 04.03.2024 13:30 - 15:45, Marketing and brand management LT00DP39-3015
- 11.03.2024 09:00 - 11:15, Marketing and brand management LT00DP39-3015
- 18.03.2024 09:00 - 11:15, Marketing and brand management LT00DP39-3015
- 08.04.2024 14:30 - 17:00, Marketing and brand management LT00DP39-3015
- 22.04.2024 12:30 - 15:00, Marketing and brand management LT00DP39-3015
- 06.05.2024 14:30 - 17:00, Marketing and brand management LT00DP39-3015
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge