Hospitality business environment analysis (5cr)

Objective

You are able to find, study, produce and critically evaluate multidisciplinary information about the business environment of hospitality services.
You can use key business environment analysis methods.
You are able to describe the benefits and limitations of different operational environment analysis methods.
You are able to utilise information about the business environment of hospitality services in development and in decision-making situations.

Content

How do you find, study, produce and critically evaluate multidisciplinary information about the business environment of hospitality services?
How do you analyse and make conclusions of the information collected?
How do you choose the analysis methods and justify your choices?
How do you utilise information about the business environment of hospitality services in development and in decision-making situations?

Evaluation

Students can
a) evaluate and make critical use of multidisciplinary data about the business environment of hospitality services by producing new points of view.
d) be responsible for operations and develop them independently.
f) work independently in the expert duties of their professional field or as entrepreneurs.

Course material

The course page in Xamk Learn - digital learning environment - will include course presentations as well as PDF or online articles and books.

Study forms and methods

The course will include both individual and group tasks. Students are expected to work jointly on the group assignments. It is not possible to finish this course earlier than the set schedule, as each topic and task will have its own schedule. By only completing all course tasks, a student can complete the course.

RDI and work-related cooperation

RDI examples and cases will be studied.

Timing of exams and assignments

The course will include scheduled tasks. All course tasks are to be fulfilled by a certain deadline. The deadlines of each assignment and studied topic will be indicated in the beginning of the course in the course page in Xamk Learn.

International cooperation

The course is based on the international business environment analysis framework and related material.

Student workload

The course is 5 ECTS and it is to be completed in English. 1 ECTS means approximately 27 hours of student work related to studying the course material, fulfilling the course assignments and acting as a group member. Contact days 5 x 8 hours, independent learning, group work and assignments 100 hours.

Course part description

The course will include both individual and group tasks.

Contact days in Savonlinna campus, 25.8., 1.9., 8.9., 15.9. and 22.9. at 9-16.

Main topics
Introduction to hospitality business environment analysis
Focusing on customers
External environment analysis
Internal environment analysis

The course content and all related information will be published in Xamk Learn - digital learning environment once the course starts.

Evaluation scale

1-5

Assessment methods and criteria

Evaluation is based on tasks' fulfillment on a scale of 1-5, where 1 is "fair" and the lowest acceptable grade and 5 is "excellent" and the highest grade.

The student can
* use professional concepts expertly in different situations.
* critically evaluate the information sources used.
* work as a team-member in expert positions in working life and notice and describe problems in the professional field.
* evaluate operations in a user and target group situations.
* choose appropriate models, methods, software and technologies and justify the choice.
* promote the goal-oriented activities of the team.
* critically applies the ethical principles of one's field in different situations.