Marketing and brand management (5 cr)
Code: LT00DP39-3022
General information
Enrollment
04.11.2024 - 17.11.2024
Timing
13.01.2025 - 31.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management
Teachers
- Harri Tuomola
Teacher in charge
Harri Tuomola
Groups
-
LTKV24KM5Business, part-time studies
- 10.03.2025 13:30 - 15:45, Marketing and brand management LT00DP39-3022
- 17.03.2025 09:00 - 11:15, Marketing and brand management LT00DP39-3022
- 31.03.2025 09:00 - 11:15, Marketing and brand management LT00DP39-3022
- 07.04.2025 14:30 - 17:00, Marketing and brand management LT00DP39-3022
- 28.04.2025 12:15 - 14:30, Marketing and brand management LT00DP39-3022
- 05.05.2025 14:15 - 17:00, Marketing and brand management LT00DP39-3022
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Opiskelumateriaali
Personal selling 5 ECTS credits
Digital marketing and sales 5 ECTS credits
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge