Game business and digital economy (5 cr)
Code: GD00CU20-3012
General information
Enrollment
04.11.2024 - 17.11.2024
Timing
01.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 22
Degree programmes
- Degree Programme in Game Design
Teachers
- Mikko Lehto
Groups
-
GDKV23KMGame design, part-time studies
- 17.01.2025 09:00 - 11:30, Game business and digital economy GD00CU20-3012
- 07.02.2025 09:00 - 11:30, Game business and digital economy GD00CU20-3012
- 20.02.2025 09:00 - 11:30, Game business and digital economy GD00CU20-3012
- 14.03.2025 09:00 - 11:30, Game business and digital economy GD00CU20-3012
- 04.04.2025 12:30 - 16:00, Game business and digital economy GD00CU20-3012
- 25.04.2025 09:00 - 11:30, Game business and digital economy GD00CU20-3012
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
The course mostly online. Contact lessons are on campus when the group has contact days.
If you have a comparable previous academic achievement (i.e., a higher education-level course completion), have studied for a year in, for example, a folk high school, and have work samples to present, or if you have skills equivalent to or exceeding the course level, for example, through work experience and have a portfolio to show, you may seek to have the course accredited. However, you must first discuss this with the course instructor.
TKI ja työelämäyhteistyö
Course includes some lecturers from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Individual and group assignments handed in.
Qualifications
Basic knowledge of game production required.