Research and development of customer experience (5cr)
Code: PG00EX38-3003
General information
- Enrollment
- 16.03.2026 - 29.03.2026
- Registration for introductions has not started yet.
- Timing
- 01.05.2026 - 14.06.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- RDI portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Mikkeli Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Post-Graduate Diploma, Tourism and Service business
- Teachers
- Kirsi Kuusisto
- Teacher in charge
- Kirsi Kuusisto
- Groups
-
PGMI26KPost-Graduate Diploma, Tourism and Service business
- Course
- PG00EX38
Realization has 5 reservations. Total duration of reservations is 35 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 20.05.2026 time 09:00 - 16:00 (7 h 0 min) |
Research and development of customer experience PG00EX38-3003 |
C114
Teorialuokka
|
|
Wed 27.05.2026 time 09:00 - 16:00 (7 h 0 min) |
Research and development of customer experience PG00EX38-3003 |
C114
Teorialuokka
|
|
Wed 03.06.2026 time 09:00 - 16:00 (7 h 0 min) |
Research and development of customer experience PG00EX38-3003 |
C114
Teorialuokka
|
|
Wed 10.06.2026 time 09:00 - 16:00 (7 h 0 min) |
Research and development of customer experience PG00EX38-3003 |
C114
Teorialuokka
|
|
Tue 18.08.2026 time 09:00 - 16:00 (7 h 0 min) |
Research and development of customer experience PG00EX38-3003 |
C114
Teorialuokka
|
Objective
You are familiar with the psychological basis of customer experience.
You are familiar with the different models and methods of studying and developing customer experience.
You can design a study of customer experience, carry out it and utilise the results in developing service business.
You can draw up a development plan of customer experience suitable for service businesses.
Content
What does human beings' customer experience involve?
What are the different models and methods of studying and developing customer experience?
How studies on customer experience designed and carried out?
How is research utilised in developing companies' customer experience at strategic level and in daily management?
Evaluation
Students can
a. evaluate and make critical use of multidisciplinary data in their field of expertise by producing new points of view.
b. solve creatively complex problems in research, development and innovation.
d. be responsible for operations and develop them independently and systematically.
f. work independently in demanding expert duties of their professional field.
Course material
The course page in Xamk Learn - digital learning environment - will include course presentations as well as PDF or online articles and books.
Study forms and methods
The course includes five contact days at Savonlinna Campus and also independent work.
It is not possible to finish this course earlier than the set schedule, as each topic and task will have its own schedule.
RDI and work-related cooperation
During the course students will plan a customer experience research, carry out it and utilise the results in developing service business. It is possible to complete the assignment when you are cooperating with local companies and organizations on this field.
Timing of exams and assignments
The course will include scheduled tasks. All tasks must to be fulfilled by a certain deadline.
International cooperation
The course is based on the international business environment analysis framework and related material.
Student workload
5 ECTS means approximately 135 hours of student work related to studying the course material and fulfilling the course assignments.
Course part description
The course content and all related information will be published in Xamk Learn - digital learning environment once the course starts.
Evaluation scale
1-5
Assessment methods and criteria
The course is evaluated based on the learning tasks.