Selling wellbeing services and content marketing (5cr)

Code: WM00EJ69-3005

General information

Enrollment: 10.11.2025 - 21.11.2025; Registration for introductions has not started yet.

Timing: 12.01.2026 - 03.05.2026; The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual portion: 5 cr

Mode of delivery: Distance learning

Unit: Department of Business

Campus: Ecampus

Teaching languages: Finnish

Seats: 20 - 60

Degree programmes: Degree Programme in Wellbeing Management

Teachers: Marja-Leena Koskinen

Teacher in charge: Marja-Leena Koskinen

Groups: HJMI24SM
Wellbeing Management, fulltime studies

Course: WM00EJ69

Unfortunately, no reservations were found for the realization Selling wellbeing services and content marketing WM00EJ69-3005. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Objective

You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.

Content

What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?

Evaluation

Students can
a. use professional vocabulary systematically
b. search information from the main sources of information
e. choose appropriate methods according to the purpose and justify these choices

Course material

Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.

Study forms and methods

Itsenäisesti verkko-opintoina suoritettava opintojakso, johon kuitenkin sisältyy yhteisiä Teams-tapaamisia. Ei pakollisia ryhmätöitä.
Opintojakson voi suorittaa myös nopeutetusti, eli voit tehdä arviointiin vaikuttavat tentit ja tehtävät omassa aikataulussasi annettua aikataulutusta aikaisemmin.

RDI and work-related cooperation

Työelämälähtöisiä kehittämistehtäviä/toimeksiantoja.

Timing of exams and assignments

Tehtävien palautuspäivät:
08.02.2025 Monikanavaisuus ja tiedon hankinta
08.03.2025 Myyntiprosessi
05.04.2025 Sisältömarkkinointi
03.05.2025 Asiakashankinnan ja myynnin kehittäminen sisältömarkkinoinnin avulla

Student workload

5 op = 135 h

Further information

Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi

Evaluation scale

1-5