Marketing thinking and customer understanding (5cr)
Code: DA00EZ77-3001
General information
- Enrollment
- 10.11.2025 - 21.11.2025
- Registration for introductions has not started yet.
- Timing
- 12.01.2026 - 31.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Data Analytics
- Teachers
- Laura Hakanen
- Teacher in charge
- Katariina Palmu
- Groups
-
DAKV25SVData analytics, online studies
- Course
- DA00EZ77
Realization has 5 reservations. Total duration of reservations is 7 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Fri 16.01.2026 time 12:50 - 14:20 (1 h 30 min) |
Markkinointiajattelu ja asiakasymmärrys DA00EZ77-3001 |
Etäopetus lukujärjestyksen mukaan
|
|
Fri 23.01.2026 time 12:50 - 14:20 (1 h 30 min) |
Markkinointiajattelu ja asiakasymmärrys DA00EZ77-3001 |
Etäopetus lukujärjestyksen mukaan
|
|
Fri 06.02.2026 time 12:50 - 14:20 (1 h 30 min) |
Markkinointiajattelu ja asiakasymmärrys DA00EZ77-3001 |
Etäopetus lukujärjestyksen mukaan
|
|
Fri 13.02.2026 time 10:40 - 12:10 (1 h 30 min) |
Markkinointiajattelu ja asiakasymmärrys DA00EZ77-3001 |
Etäopetus lukujärjestyksen mukaan
|
|
Fri 13.03.2026 time 10:40 - 12:10 (1 h 30 min) |
Markkinointiajattelu ja asiakasymmärrys DA00EZ77-3001 |
Etäopetus lukujärjestyksen mukaan
|
Changes to reservations may be possible.
Evaluation
Students can
a) know how to consistently use vocabulary related to customer-oriented marketing, customer insight and customer experience.
b) look for information in the key information sources of the field.
c) identify the entity of customer-oriented marketing: operational environment, targets and marketing mix.
e) use the key models and methods of customer-oriented marketing.