Principles of marketing (5cr)
Code: LT00FA13-3013
General information
- Enrollment
- 07.04.2026 - 19.04.2026
- Registration for introductions has not started yet.
- Timing
- 31.08.2026 - 08.11.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Heli Juntunen
- Mia Silvenius
- Teacher in charge
- Mia Silvenius
- Groups
-
LTMI26SVABusiness Management, online studies
- Course
- LT00FA13
Unfortunately, no reservations were found for the realization Principles of marketing LT00FA13-3013. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Objective
You are able to describe the aspects of marketing concepts, including their objectives and functions.
You are able to analyse target groups and define principles for the selection of target groups.
You are able to plan a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of marketing in an organisation's operations?
Which essential issues are taken into consideration when defining objectives and target groups of marketing?
What does a marketing mix consist of, and how can it be used to reach organisational goals?
Evaluation
Students can
a) know how to consistently use vocabulary related to marketing.
c) identify the entity of marketing: target groups, objectives and marketing mix.
e) use the key models and methods of marketing.
Evaluation scale
1-5