Study Guide

Objective

You expand your understanding of customer experience in producing services.
You are able to produce customized services from the view point of customer experiences.
You can measure and evaluate the success of customer experience.

Content

How to customize services?
How do you collect customer information and develop customer experience?
How can you measure customer experience?
The course involves a practical project with a case company or organization (3 ECTS credits).

Materials

Learn material.

Teaching methods

In this course will be contact lessons, online studies, group- and independent work.

You expand your understanding of customer experience in producing services.
You are able to produce customized services from the view point of customer experiences.
You can measure and evaluate the success of customer experience.

Contents:
How to customize services?
How do you collect customer information and develop customer experience?
How can you measure customer experience?

Employer connections

The themes of the course are connected to working life.

Exam schedules

Different types of tasks.
No exam.

Student workload

135 h

Evaluation scale

1-5

Assessment methods and criteria

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situation