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Public relationsLaajuus (5 cr)

Code: 399103816

Credits

5 op

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Enrollment

04.11.2024 - 17.11.2024

Timing

13.01.2025 - 09.03.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

5 op

Mode of delivery

Distance learning

Unit

Department of Business

Campus

Kouvola Campus

Teaching languages
  • English
Seats

20 - 60

Teachers
  • Sara Czabai-Leppänen
Teacher in charge

Sara Czabai-Leppänen

Groups
  • VV2024-2025
    Optional studies 2024-2025

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Opiskelumateriaali

To be found in Learn.

Yksilölliset oppimisväylät

Online course, which can be completed independently.

TKI ja työelämäyhteistyö

Corporate case studies

Tentit ja muut määräajat

-

Kansainvälinen yhteistyö

-

Opiskelijan työmäärä

5 ECTS

Toteutuksen osien kuvaus

The course comprises of the following 8 topics:

PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
Modern public relations

Further information

This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 10.1.2024. Other online consultation sessions are offered in Teams:
Q&A 5.2. 15.00-15.30
Q&A 26.2. 15.00-15.30

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5

Enrollment

04.12.2023 - 10.01.2024

Timing

08.01.2024 - 03.03.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Kouvola Campus

Teaching languages
  • English
Seats

20 - 60

Teachers
  • Sara Czabai-Leppänen
Teacher in charge

Sara Czabai-Leppänen

Groups
  • VV2023-2024
    Optional studies 2023-2024

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Opiskelumateriaali

To be found in Learn.

Yksilölliset oppimisväylät

Online course, which can be completed independently.

TKI ja työelämäyhteistyö

-

Tentit ja muut määräajat

-

Kansainvälinen yhteistyö

-

Further information

This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 10.1.2024. Other online consultation sessions are offered in Teams.

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5

Enrollment

02.01.2023 - 15.01.2023

Timing

09.01.2023 - 31.03.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Liiketalouden koulutusyksikkö, Kouvola (vanhettu)

Campus

Ecampus

Teaching languages
  • English
Seats

1 - 40

Degree programmes
  • Degree Programme in Digital International Business
Teachers
  • Sara Czabai-Leppänen
Teacher in charge

Sara Czabai-Leppänen

Groups
  • IBKV22SP
    Digital international business, full-time studies
  • VV2022-2023
    Optional studies 2022-2023

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Opiskelumateriaali

Material in Learn

Further information

It is an automated online course, which you can complete in your own pace.

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5

Enrollment

13.12.2021 - 09.01.2022

Timing

10.01.2022 - 31.03.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Unit

Liiketalouden koulutusyksikkö, Kouvola (vanhettu)

Campus

Ecampus

Teaching languages
  • English
Degree programmes
  • Degree Programme in Digital International Business
Teachers
  • Sara Czabai-Leppänen
Teacher in charge

Sara Czabai-Leppänen

Groups
  • VV2021-2022
    Optional studies 2021-2022
  • IBKV21SP
    Digital international business, full-time studies

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Opiskelumateriaali

Material in Learn

Further information

It is an automated online course, which you can complete in your own pace.

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5