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Public relations (5 cr)

Code: 399103816-3005

General information


Enrollment

02.01.2023 - 15.01.2023

Timing

09.01.2023 - 31.03.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

3 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages

  • English

Seats

1 - 40

Degree programmes

  • Degree Programme in Digital International Business

Teachers

  • Sara Czabai-Leppänen

Teacher in charge

Sara Czabai-Leppänen

Groups

  • IBKV22SP
    Digital international business, full-time studies
  • VV2022-2023
    Optional studies 2022-2023

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Materials

Material in Learn

Further information

It is an automated online course, which you can complete in your own pace.

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5