Study Guide

Objective

You are familiar with the basic concepts of public relations (PR).
You know the theoretical framework and practices related to PR.
You understand how public relations are managed in organizations.
You understand the impact of PR and its functions in society.

Opiskelumateriaali

To be found in Learn.

Yksilölliset oppimisväylät

Online course, which can be completed independently.

TKI ja työelämäyhteistyö

Corporate case studies

Tentit ja muut määräajat

-

Kansainvälinen yhteistyö

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Opiskelijan työmäärä

5 ECTS

Toteutuksen osien kuvaus

The course comprises of the following 8 topics:

PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
Modern public relations

Further information

This is an online course that you can complete in your own pace. Kick-off session in held Teams at 16.30 10.1.2025. Other online consultation sessions are offered in Teams:
Q&A 5.2. 15.00-15.30
Q&A 26.2. 15.00-15.30

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5