Opinto-opas

Tavoitteet

This course will introduce you to the basic concepts of Public Relations. You will learn about the theory and practice of PR, how public relations operates in organizations, its impact on publics and its functions in society through numerous case studies.

Opiskelumateriaali

To be found in Learn.

Opiskelumuodot ja -menetelmät

Online course, which can be completed independently.

TKI ja työelämäyhteistyö

Corporate case studies

Tenttien ja tehtävien ajoittuminen

-

Kansainvälinen yhteistyö

-

Opiskelijan työmäärä

5 ECTS

Toteutuksen osien kuvaus

The course comprises of the following 8 topics:

PR defined
Communication & PR evolution
Public opinion
Managing corporate image, identity and reputation
Social media PR
Crisis communication
PR writing and ethics
Modern public relations

Lisätietoja opiskelijoille

This is an online course that you can complete in your own pace. Kick-off session in held Teams at 15.00 15.1.2024. Other online consultation sessions are offered in Teams:
Q&A 5.2. 15.00-15.30
Q&A 26.2. 15.00-15.30

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

The assessment is based on activity completion and online exam.

Assessment Scale

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5