Game business and digital economyLaajuus (5 cr)
Code: GD00CU20
Credits
5 op
Responsible person
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Qualifications
Basic knowledge of game production required.
Enrollment
04.11.2024 - 17.11.2024
Timing
01.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 22
Degree programmes
- Degree Programme in Game Design
Teachers
- Mikko Lehto
Groups
-
GDKV23KMGame design, part-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
The course mostly online. Contact lessons are on campus when the group has contact days.
If you have a comparable previous academic achievement (i.e., a higher education-level course completion), have studied for a year in, for example, a folk high school, and have work samples to present, or if you have skills equivalent to or exceeding the course level, for example, through work experience and have a portfolio to show, you may seek to have the course accredited. However, you must first discuss this with the course instructor.
TKI ja työelämäyhteistyö
Course includes some lecturers from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Individual and group assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
08.04.2024 - 21.04.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
10 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Mikko Lehto
- Suvi Pylvänen
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV22SPGame design, full-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Material on Learn.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
The course includes few live and recorded lectures given by people working in the game industry, possibility to visit Pocket Game Connect in the autumn 2024 and a game company during the semester 2024–2025.
Tentit ja muut määräajat
No exams. Learning diary needs to be returned both for mid-feedback as well as for final review at the end of the course.
Opiskelijan työmäärä
Students complete assignments independently. In class, student will receive feedback and deepen their expertise.
Evaluation scale
1-5
Assessment methods and criteria
Learning diary and assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
06.11.2023 - 17.11.2023
Timing
01.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
4 op
RDI portion
1 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
15 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Mikko Lehto
- Suvi Pylvänen
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV22KMGame design, part-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
Course includes some lecturers from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Individual and group assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
06.04.2023 - 21.04.2023
Timing
01.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
15 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Suvi Pylvänen
- Ivan Lugovoy
- Sabine Suorsa
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV21SPGame design, full-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
Course includes some lecturers & Q&A sessions from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Individual and group assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
07.11.2022 - 18.11.2022
Timing
01.01.2023 - 01.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
4 op
Mode of delivery
20 % Contact teaching, 80 % Distance learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
0 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Suvi Pylvänen
- Ivan Lugovoy
- Sabine Suorsa
Groups
-
GDKV21KMGame design, part-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
Course includes some lecturers & Q&A sessions from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Individual and group assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
06.04.2022 - 22.04.2022
Timing
01.08.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Culture
Campus
Ecampus
Teaching languages
- English
Seats
10 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Suvi Pylvänen
- Sabine Suorsa
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV20SPGame design, full-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
Course includes lecturer series & Q&A sessions from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Learning diary and assignments handed in.
Qualifications
Basic knowledge of game production required.
Enrollment
08.11.2021 - 21.11.2021
Timing
01.01.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Distance learning
Unit
Department of Culture
Campus
Ecampus
Teaching languages
- English
Seats
10 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Suvi Pylvänen
- Maarit Vahvanen
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV20KMGame design, part-time studies
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Videos and material and Learn.
Webinars.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
Course includes lecturer series & Q&A sessions from the game industry.
Opiskelijan työmäärä
Students complete assignments independently.
Further information
Course is fully online.
Evaluation scale
1-5
Assessment methods and criteria
Learning diary and assignments handed in.
Qualifications
Basic knowledge of game production required.