Game business and digital economy (5 cr)
Code: GD00CU20-3009
General information
Enrollment
08.04.2024 - 21.04.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
- English
Seats
10 - 25
Degree programmes
- Degree Programme in Game Design
Teachers
- Mikko Lehto
- Suvi Pylvänen
Teacher in charge
Suvi Pylvänen
Groups
-
GDKV22SPGame design, full-time studies
- 02.09.2024 14:00 - 16:00, Game business and digital economy GD00CU20-3009
- 16.09.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 23.09.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 30.09.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 07.10.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 14.10.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 28.10.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 07.11.2024 12:30 - 16:00, Game business and digital economy GD00CU20-3009
- 11.11.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 18.11.2024 13:00 - 15:00, Game business and digital economy GD00CU20-3009
- 25.11.2024 10:00 - 12:00, Game business and digital economy GD00CU20-3009
- 09.12.2024 14:00 - 16:00, Game business and digital economy GD00CU20-3009
- 17.12.2024 08:15 - 10:30, Game business and digital economy GD00CU20-3009
Objective
You are aware of different business and revenue models in the game industry such as freemium and premium.
You know the basic principles of how the chosen business model affects game design decisions.
You understand the basic principles of digital economy.
You are aware of the different channels to market and advertise your games.
You understand the fundamentals of entrepreneurship and how to assess the revenue logic.
Content
How does the business model of a game affect game design?
What are the differences between monetisation models such as premium, freemium and paymium?
How are affiliate marketing, microtransactions, subscriptions and merchandising used in games as a source of revenue?
How to write a business plan for your game?
What to take into account when setting up a startup and how to estimate its profitability?
Opiskelumateriaali
Material on Learn.
Yksilölliset oppimisväylät
Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.
Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.
Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.
TKI ja työelämäyhteistyö
The course includes few live and recorded lectures given by people working in the game industry, possibility to visit Pocket Game Connect in the autumn 2024 and a game company during the semester 2024–2025.
Tentit ja muut määräajat
No exams. Learning diary needs to be returned both for mid-feedback as well as for final review at the end of the course.
Opiskelijan työmäärä
Students complete assignments independently. In class, student will receive feedback and deepen their expertise.
Evaluation scale
1-5
Assessment methods and criteria
Learning diary and assignments handed in.
Qualifications
Basic knowledge of game production required.