Study Guide

Objective

You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.

Content

How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?

Evaluation scale

1-5

Qualifications

No prerequisites.

Recommended: From Idea to innovation or similar

Objective

You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.

Content

How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?

Materials

Learn platform

Teaching methods

Scheduled track:
e-campus course

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• witch parts of the study module you have to participate in teaching

Student workload

5 cr is 135 h. Independent work 135 h.

Evaluation scale

Approved/Failed

Assessment methods and criteria

It is estimated: learning exercises and the student's self-reflection.
Grounds: contents, plane of exercises and the student's own estimate of the learning.
Active participation and approved assignments
Pass/ Fail

Qualifications

No prerequisites.

Recommended: From Idea to innovation or similar