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User-driven service development and marketingLaajuus (10 cr)

Code: WM00EJ73

Credits

10 op

Teaching language

  • Finnish
  • English

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Materials

Effectiveness of wellbeing services

Enrollment

08.04.2024 - 21.04.2024

Timing

02.09.2024 - 15.12.2024

Number of ECTS credits allocated

10 op

Virtual portion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Mikkeli Campus

Teaching languages
  • Finnish
Seats

20 - 60

Degree programmes
  • Degree Programme in Wellbeing Management
Teachers
  • Heli Juntunen
  • Lauri Kolomainen
Teacher in charge

Heli Juntunen

Groups
  • HJMI23SM
    Wellbeing Management, fulltime studies

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Materials

Effectiveness of wellbeing services

Evaluation scale

1-5

Enrollment

06.04.2023 - 21.04.2023

Timing

14.09.2023 - 15.12.2023

Number of ECTS credits allocated

10 op

Virtual portion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Mikkeli Campus

Teaching languages
  • English
Seats

20 - 60

Degree programmes
  • Degree Programme in Wellbeing Management
Teachers
  • Heidi Järvi
  • Lauri Kolomainen
Teacher in charge

Lauri Kolomainen

Groups
  • WMMI22SP
    Wellbeing Management, full-time studies

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Materials

1. books, articles and other material that is available from Xamk's library either in print or as e-material.

2. study materials that are available directly through Learn.

Teaching methods

Online studies and contact teaching at Xamk in Mikkeli. Different arrangements are agreed separately with the teachers

Employer connections

Case examples, co-operation with the Active Life Lab unit.

Evaluation scale

1-5

Enrollment

06.04.2023 - 21.04.2023

Timing

04.09.2023 - 31.12.2023

Number of ECTS credits allocated

10 op

Virtual portion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Mikkeli Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Degree Programme in Wellbeing Management
Teachers
  • Heli Juntunen
  • Lauri Kolomainen
Teacher in charge

Heli Juntunen

Groups
  • HJMI22SP
    Wellbeing Management, fulltime studies

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Evaluation scale

1-5

Enrollment

06.04.2022 - 22.04.2022

Timing

29.08.2022 - 31.12.2022

Number of ECTS credits allocated

10 op

Virtual portion

5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Liiketalouden koulutusyksikkö

Campus

Mikkeli Campus

Teaching languages
  • English
  • Finnish
Seats

0 - 40

Degree programmes
  • Degree Programme in Wellbeing Management
Teachers
  • Pia Jääskeläinen
  • Antti Leppilampi
  • Mirka Jussila
  • Lauri Kolomainen
Teacher in charge

Antti Leppilampi

Groups
  • WMMI21SP
    Wellbeing management, full-time studies

Objective

You understand how an individual’s wellbeing is measured and assessed.
You know how to measure an individual’s wellbeing with different methods.
You are able to develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You are able to utilize the methods of service design and productization.
You are able to choose and apply interactive development methods and models in practice.
You are able to work as a development team member.
You can utilize different marketing methods to introduce a service to market.

Content

How to measure and evaluate an individual’s wellbeing?
How to measure different aspects of wellbeing with subjective and objective methods?
What are the basics of laboratory-based wellbeing measurement methods in Active Life Lab?
How is the service assortment evaluated, renewed and developed in the digital operational and competitive environment?
How are services developed in a user-driven and interactive way?
How can gamification promote users’ motivation, involvement and participation?
What are the basic concepts, goals and methods of service design?
What are the methods of service productization?
How are service products branded and launched into the market?

Evaluation scale

1-5