Service business designLaajuus (5 cr)
Code: IB00EC62
Credits
5 op
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Enrollment
08.04.2024 - 21.04.2024
Timing
09.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö
Teaching languages
- English
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Marko Lumijärvi
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV22SPDigital international business, full-time studies
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Opiskelumateriaali
Study material, links and literature given on the Learn platform
Yksilölliset oppimisväylät
To be agreed individually
TKI ja työelämäyhteistyö
Assignments can be applied to working life.
Tentit ja muut määräajat
Assignments completed by the given date
Opiskelijan työmäärä
5 credits = 135 hours of work
Toteutuksen osien kuvaus
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts
Evaluation scale
1-5
Enrollment
28.08.2023 - 10.09.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV21SPDigital international business, full-time studies
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Opiskelumateriaali
Material, links and literature given on the Learn platform
Yksilölliset oppimisväylät
To be agreed individually
TKI ja työelämäyhteistyö
Assignments can be applied to working life.
Tentit ja muut määräajat
Assignments completed by the given date
Opiskelijan työmäärä
5 credits = 135 hours of work
Toteutuksen osien kuvaus
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts
Evaluation scale
1-5
Assessment methods and criteria
No exam
Enrollment
06.04.2022 - 02.09.2022
Timing
19.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
RDI portion
1 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö, Kouvola
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Heidi Järvi
- Sanna Kokkonen
- Mari Hämäläinen
Teacher in charge
Harrison Okuogume
Groups
-
IBKV20SP1Digital international business, full-time studies
-
IBKV20SP2Digital international business, full-time studies
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Opiskelumateriaali
Material, links and literature given on the Learn platform
Yksilölliset oppimisväylät
To be agreed individually
TKI ja työelämäyhteistyö
-
Tentit ja muut määräajat
Assignments completed by the given date
Kansainvälinen yhteistyö
-
Opiskelijan työmäärä
1 credit = 135 hours of work
Toteutuksen osien kuvaus
Differences between services and products
What is service design needed for?
Using stakeholder mapping to develop services
Methods and tools for gathering user information
Developing, prototyping and testing service concepts
Further information
-
Evaluation scale
1-5
Assessment methods and criteria
Assignments, no exam