Service business design (5 cr)
Code: IB00EC62-3003
General information
Enrollment
08.04.2024 - 09.09.2024
Timing
09.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Marko Lumijärvi
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV22SPDigital international business, full-time studies
- 09.09.2024 10:00 - 12:30, Service business design IB00EC62-3003
- 16.09.2024 14:00 - 16:30, Service business design IB00EC62-3003
- 25.09.2024 09:00 - 12:30, Service business design IB00EC62-3003
- 01.10.2024 09:30 - 12:00, Service business design IB00EC62-3003
- 08.10.2024 12:45 - 16:15, Service business design IB00EC62-3003
- 30.10.2024 13:30 - 16:00, Service business design IB00EC62-3003
- 07.11.2024 13:30 - 16:00, Service business design IB00EC62-3003
- 20.11.2024 11:45 - 17:30, Service business design IB00EC62-3003
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Opiskelumateriaali
Study material, links and literature given on the Learn platform
Yksilölliset oppimisväylät
To be agreed individually
TKI ja työelämäyhteistyö
Assignments can be applied to working life.
Tentit ja muut määräajat
Assignments completed by the given date
Opiskelijan työmäärä
5 credits = 135 hours of work
Toteutuksen osien kuvaus
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts
Evaluation scale
1-5