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Service business design (5 cr)

Code: IB00EC62-3003

General information


Enrollment

08.04.2024 - 09.09.2024

Timing

09.09.2024 - 31.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Department of Business

Campus

Kouvola Campus

Teaching languages

  • English

Degree programmes

  • Degree Programme in Digital International Business

Teachers

  • Marko Lumijärvi

Teacher in charge

Mari Hämäläinen

Groups

  • IBKV22SP
    Digital international business, full-time studies
  • 09.09.2024 10:00 - 12:30, Service business design IB00EC62-3003
  • 16.09.2024 14:00 - 16:30, Service business design IB00EC62-3003
  • 25.09.2024 09:00 - 12:30, Service business design IB00EC62-3003
  • 01.10.2024 09:30 - 12:00, Service business design IB00EC62-3003
  • 08.10.2024 12:45 - 16:15, Service business design IB00EC62-3003
  • 30.10.2024 13:30 - 16:00, Service business design IB00EC62-3003
  • 07.11.2024 13:30 - 16:00, Service business design IB00EC62-3003
  • 20.11.2024 11:45 - 17:30, Service business design IB00EC62-3003

Objective

You are able to explain the nature and importance of customer oriented service design process.

You are able to describe and map the relevant stakeholders in designing new services.

You are able to gather customer insights through various tools to innovate services.

You are able to develop and test relevant service propositions.

You are able to measure service performance with key KPIs.

Content

How do services differ from products?

Why do services need designing?

How to map service actors and other stakeholders?

What are the different insight gathering tools to innovate services?

How to develop, prototype and test service propositions?

Opiskelumateriaali

Study material, links and literature given on the Learn platform

Yksilölliset oppimisväylät

To be agreed individually

TKI ja työelämäyhteistyö

Assignments can be applied to working life.

Tentit ja muut määräajat

Assignments completed by the given date

Opiskelijan työmäärä

5 credits = 135 hours of work

Toteutuksen osien kuvaus

Introduction to service business design
Service design process
Developing, prototyping and testing service concepts

Evaluation scale

1-5