Service business design (5 cr)
Code: IB00EC62-3004
General information
- Enrollment
-
07.04.2025 - 21.04.2025
Registration for the implementation has ended.
- Timing
-
01.09.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Marko Lumijärvi
- Teacher in charge
- Marko Lumijärvi
- Groups
-
IBKV23SPDigital international business, full-time studies
- Course
- IB00EC62
Realization has 9 reservations. Total duration of reservations is 54 h 0 min.
| Time | Topic | Location |
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Mon 08.09.2025 time 10:00 - 16:00 (6 h 0 min) |
Service business design IB00EC62-3004 |
149
Byod-/teorialuokka (32+1), päärakennus
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Wed 10.09.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
147
Byod-/teorialuokka (26+1), päärakennus
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Mon 22.09.2025 time 10:00 - 16:00 (6 h 0 min) |
Service business design IB00EC62-3004 |
149
Byod-/teorialuokka (32+1), päärakennus
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Wed 24.09.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
249
Teorialuokka (32+1), päärakennus
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Wed 01.10.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
249
Teorialuokka (32+1), päärakennus
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Wed 15.10.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
249
Teorialuokka (32+1), päärakennus
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Tue 04.11.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
149
Byod-/teorialuokka (32+1), päärakennus
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Thu 06.11.2025 time 08:30 - 14:30 (6 h 0 min) |
Service business design IB00EC62-3004 |
149
Byod-/teorialuokka (32+1), päärakennus
|
|
Mon 17.11.2025 time 10:00 - 16:00 (6 h 0 min) |
Service business design IB00EC62-3004 |
149
Byod-/teorialuokka (32+1), päärakennus
|
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Evaluation
Students can
b. evaluate information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.
Course material
Study material, links and literature given on the Learn platform
Study forms and methods
We will do a lot of practical team exercises about running a company in the class. Designing for instance customer journey and service blueprint.
RDI and work-related cooperation
Assignments can be applied to working life. A lot of exercises of running a business.
Timing of exams and assignments
Assignments completed by the given date
Student workload
5 credits = 135 hours of work
Course part description
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts.
Customer journey. Service blueprint.
Further information
Please contact marko.lumijarvi@xamk.fi
Evaluation scale
1-5