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Service business design (5 cr)

Code: IB00EC62-3002

General information


Enrollment

28.08.2023 - 10.09.2023

Timing

28.08.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Department of Business

Campus

Kouvola Campus

Teaching languages

  • English

Seats

20 - 50

Degree programmes

  • Degree Programme in Digital International Business

Teachers

  • Mari Hämäläinen

Teacher in charge

Mari Hämäläinen

Groups

  • IBKV21SP
    Digital international business, full-time studies

Objective

You are able to explain the nature and importance of customer oriented service design process.

You are able to describe and map the relevant stakeholders in designing new services.

You are able to gather customer insights through various tools to innovate services.

You are able to develop and test relevant service propositions.

You are able to measure service performance with key KPIs.

Content

How do services differ from products?

Why do services need designing?

How to map service actors and other stakeholders?

What are the different insight gathering tools to innovate services?

How to develop, prototype and test service propositions?

Opiskelumateriaali

Material, links and literature given on the Learn platform

Yksilölliset oppimisväylät

To be agreed individually

TKI ja työelämäyhteistyö

Assignments can be applied to working life.

Tentit ja muut määräajat

Assignments completed by the given date

Opiskelijan työmäärä

5 credits = 135 hours of work

Toteutuksen osien kuvaus

Introduction to service business design
Service design process
Developing, prototyping and testing service concepts

Evaluation scale

1-5

Assessment methods and criteria

No exam