Service business design (5 cr)
Code: IB00EC62-3002
General information
Enrollment
28.08.2023 - 10.09.2023
Timing
28.08.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in Digital International Business
Teachers
- Mari Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
IBKV21SPDigital international business, full-time studies
- 12.09.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 19.09.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 26.09.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 03.10.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 10.10.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 16.10.2023 12:30 - 15:00, Service business design IB00EC62-3002
- 01.11.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 07.11.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 14.11.2023 09:00 - 11:30, Service business design IB00EC62-3002
- 27.11.2023 10:00 - 12:15, Service business design IB00EC62-3002
Objective
You are able to explain the nature and importance of customer oriented service design process.
You are able to describe and map the relevant stakeholders in designing new services.
You are able to gather customer insights through various tools to innovate services.
You are able to develop and test relevant service propositions.
You are able to measure service performance with key KPIs.
Content
How do services differ from products?
Why do services need designing?
How to map service actors and other stakeholders?
What are the different insight gathering tools to innovate services?
How to develop, prototype and test service propositions?
Opiskelumateriaali
Material, links and literature given on the Learn platform
Yksilölliset oppimisväylät
To be agreed individually
TKI ja työelämäyhteistyö
Assignments can be applied to working life.
Tentit ja muut määräajat
Assignments completed by the given date
Opiskelijan työmäärä
5 credits = 135 hours of work
Toteutuksen osien kuvaus
Introduction to service business design
Service design process
Developing, prototyping and testing service concepts
Evaluation scale
1-5
Assessment methods and criteria
No exam