Selling wellbeing services and content marketingLaajuus (5 cr)
Code: WM00EJ69
Credits
5 op
Teaching language
- Finnish
- English
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Materials
User-driven service development and marketing
Enrollment
04.11.2024 - 17.11.2024
Timing
03.02.2025 - 18.05.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Hyvinvointiliiketoiminnan johtaminen
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
HJMI23SMWellbeing Management, fulltime studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Opiskelumateriaali
Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.
Yksilölliset oppimisväylät
Itsenäisesti verkko-opintoina suoritettava opintojakso, johon kuitenkin sisältyy yhteisiä Teams-tapaamisia. Ei pakollisia ryhmätöitä.
Opintojakson voi suorittaa myös nopeutetusti, eli voit tehdä arviointiin vaikuttavat tentit ja tehtävät omassa aikataulussasi annettua aikataulutusta aikaisemmin.
TKI ja työelämäyhteistyö
Työelämälähtöisiä kehittämistehtäviä/toimeksiantoja.
Tentit ja muut määräajat
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa.
Opintojakson aloitus Teamsissa 4.2.2025 klo 14.30.
Monikanavaisuus ja tiedon hankinta Q&A Teams 18.2.2024 klo 14.30.
Myyntiprosessi Q&A Teams 17.3.2025 klo 14.30.
Sisältömarkkinointi Q&A Teams 15.4.2025 klo 14.30.
Kehittämistehtävän Q&A Teams 13..5.2025 klo 14.30.
Toteutuksen osien kuvaus
5 op = 135 h
Further information
Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi
Evaluation scale
1-5
Enrollment
06.11.2023 - 17.11.2023
Timing
05.02.2024 - 19.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Marja-Leena Koskinen
Teacher in charge
Marja-Leena Koskinen
Groups
-
HJMI22SPWellbeing Management, fulltime studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Opiskelumateriaali
Opintojaksoalustalle linkitetyt luentotallenteet ja muut sähköiset aineistot.
Yhteiset Teams-tapaamiset.
TKI ja työelämäyhteistyö
Työelämälähtöisiä kehittämistehtäviä/toimeksiantoja.
Tentit ja muut määräajat
Opintojakso suoritetaan osa-alueittain annetussa järjestyksessä ja aikataulussa.
Opiskelijan työmäärä
5 op = 135 h
Further information
Opettaja:
Marja-Leena Koskinen, marja-leena.koskinen@xamk.fi
Evaluation scale
1-5
Assessment methods and criteria
1-5
Enrollment
06.11.2023 - 17.11.2023
Timing
15.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Ariful Islam
Teacher in charge
Ariful Islam
Groups
-
WMMI22SPWellbeing Management, full-time studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5
Enrollment
07.11.2022 - 18.11.2022
Timing
07.02.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
5 op
Mode of delivery
Distance learning
Unit
Department of Business
Campus
Ecampus
Teaching languages
- English
- Finnish
Seats
0 - 70
Degree programmes
- Degree Programme in Wellbeing Management
Teachers
- Pia Jääskeläinen
- Marja-Leena Koskinen
Teacher in charge
Pia Jääskeläinen
Groups
-
WMMI21SPWellbeing management, full-time studies
Objective
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Content
What is the role and importance of sales in the marketing of services?
How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How does selling to consumers, companies and other organizations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?
Evaluation scale
1-5