Selling and content marketing of wellbeing services WM00DJ79-3002 31.08.2020-31.12.2020
Learning outcomes of the course
You know how to acquire information about customers, products and competitors to support sales.
You can describe a company’s sales process.
You can exploit multi-channel content marketing to support sales.
Prerequisites and co-requisites
Marketing of wellbeing services
What is the role and importance of sales as part of services marketing?
How does the sales process of a company proceed from prospecting to maintenance of customer relationship?
How do selling to consumers, companies and other organisations differ from each other?
How to support selling with content marketing?
What are the basics of content marketing and how to manage content?