Marketing sports servicesLaajuus (5 cr)

Objective

You know the basics of marketing.
You can draw up marketing plans and put them into practice.
You can make use of different methods, programmes and tools in marketing services.

Content

How are services and products marketed?
How to draw up marketing plans?
What tools and channels are used in marketing?
How to make use of client information in marketing?

Evaluation

Students can
a. use professional terminology systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with clients, users and target groups.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices
f. work as team members in a goal-oriented way.
g. justify their actions according to the ethical principles of the professional field.