Digital tools in branding (5 op)
Toteutuksen tunnus: IB00CP35-3003
Toteutuksen perustiedot
Ilmoittautumisaika
12.04.2021 - 25.04.2021
Ajoitus
30.08.2021 - 31.12.2021
Opintopistemäärä
5 op
Virtuaaliosuus
3 op
TKI-osuus
3 op
Toteutustapa
40 % Lähiopetus, 60 % Etäopetus
Yksikkö
Liiketalouden koulutusyksikkö, Kouvola
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in Digital International Business
Opettaja
- Sara Czabai-Leppänen
- Johanna Harju
- Jagat Kunwar
Vastuuopettaja
Jagat Kunwar
Ryhmät
-
IBKV19SP1Digital international business, International marketing
-
IBKV19SP2Digital international business, Global supply chain management
Tavoitteet
You are able to?
identify the crucial success factors of a brand in the international environment?
plan digital marketing activities from the point of view of brand development?
design and implement a communication plan for an internationalising brand?
describe the various methods of brand protection through immaterial rights??
Sisältö
The study content will show you:
the main brand strategies in international marketing?
how the brand building process and digital marketing tools are used?
what is meant by digital brand communication and immaterial rights?
how to create various marketing materials using digital tools?
Arviointiasteikko
1-5
Esitietovaatimukset
Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits