The Operational Environment of Business and Competitive ToolsLaajuus (5 cr)

Objective

Retail and Entrepreneurship is an online study module organized and developed in cooperation with K-kauppiasliitto and universities of applied sciences in Finland. For more information (in Finnish): http://www.k-kauppiasliitto.fi/k-kauppiasliitto/kauppa-ja-yrittajyys-opinnot

You are able to form an overview of retail industry and its significance in Finland
You know how to describe customer target groups of different retail branches
You are able to portray the role and functions of retail in distribution channel
You can describe the means of competitive advantages of retail industry
You are able to define the role of the entrepreneur in retail chain organization

Content

What is the significance of retail industry in the society?
What are the customer target groups in different retail branches?
What are the role and functions of retail in distribution channel?
What are the competitive advantages of retail industry?
What is the entrepreneur’s role in retail chain organization?

Qualifications

No pre-requisities

Materials

Retail- and entrepreneur studies:
Personnel and management 5 credits
Indicators and management 5 credits

Accomplishment methods

b. Students can seek information of essential sources in the professional field
c. Students can identify and describe set of activities of retail industry
e. Students can choose appropriate models and methods according to the purpose and justify these choices