Management of Digital Marketing, master studies

Management of Digital Marketing, master studies: DMMI22KY

Code: DMMI22KY

Degree:

Master of Business Administration

Degree title:

tradenomi (ylempi AMK), Master of Business Administration

Credits:

90 ects

Duration:

3 years (90 cr)

Start semester:

Spring 2022

Descriptions

Koulutuksen laajuus on 90 opintopistettä (op).
Koulutus johtaa liiketalouden ylempään ammattikorkeakoulututkintoon, tradenomi (ylempi AMK). Opinnot kestävät 1,5 - 2 vuotta ja ne voidaan suorittaa työn ohella. Tutkinto on ylempi korkeakoulututkinto.

Objective

Toimintaympäristöosaaminen
- Tunnistat ja osaat arvioida liiketoiminnan mahdollisuuksia omassa yrityksessäsi ja tunnistat ja ymmärrät millaisia liiketoimintamalleja voidaan kehittää digitaalisuutta hyödyntäen
- Tunnistat ja ymmärrät miten yrityksen liiketoiminta, prosessit ja tietovirrat voidaan integroida osaksi arvontuottamisverkostoa
- Osaat hankkia ja analysoida asiakas- ja markkinatietoa, ennakoida ja tehdä päätöksiä liiketoiminnan kehittämiseksi
- Osaat ennakoida ja arvioida liiketoimintaa ja liiketoiminnan kehittämistä talouden johtamisen näkökulmasta

Kehittämisosaaminen
- Osaat valita ja soveltaa tiedonhankinnan menetelmiä, jotka tuottavat liiketoimintasi johtamisen ja kehittämisen kannalta oleellista tietoa
- Osaat analysoida yrityksesi tai organisaatiosi nykytilaa ja tunnistat kehittämiskohteita
- Osaat suunnitella, johtaa ja toteuttaa kehittämishankkeita ja toimia erilaisissa kehittämisryhmissä

Johtamisosaaminen
- Osaat toimia ja tehdä päätöksiä yrityksessä tai organisaatiossa sekä strategisella että operatiivisella tasolla
- Osaat toimia esimiehenä ja alaisena

Select timing, structure or classification view

Show study timings by semester, study year or period

Code	Name	Credits (cr)	2021-2022	2022-2023	2023-2024	2024-2025	Spring 2022	Autumn 2022	Spring 2023	Autumn 2023	Spring 2024	Autumn 2024	2. / 2022	3. / 2022	1. / 2022	2. / 2023	3. / 2023	1. / 2023	2. / 2024	3. / 2024	1. / 2024
DMMI22KY-1001	CORE COMPETENCE (Choose all )	60
DMMI22KY-1007	Digital marketing environment (Choose all )	15
DM00EA34	Strategic change management in digital economy	5
DM00EA36	Marketing in digital channels	5
DM00EA37	Customer acquisition and selling	5
DMMI22KY-1008	Digital marketing development (Choose all )	15
DM00EA35	Research-based development in business	5
DM00EA38	Customer experience	5
DM00EA39	Content marketing	5
DMMI22KY-1009	Master’s thesis (Choose all )	30
YO00CV19	Master’s thesis: idea and planning	10
YO00CV20	Master’s thesis: implementation	10
YO00CV21	Master’s thesis: reporting, assessment and presentation	10
DMMI22KY-1010	COMPLEMENTARY COMPETENCE (Choose ects: 30)	30
MS_1000	Master School: Research and development studies (Choose 0)	0
BY2530004	Research-based development	5
B69900216	Service design	5
BY00CW52	Basics of research and development of working life	5
BY2530005	Report and publish your development project	5
BY00DM97	Future research	5
BY2530035	Survey in research and development	5
BY2530032	Qualitative research methods in working life development	5
BY00EA54	Academic writing for master’s thesis	5
BY00EG24	Developing the effectiveness of welfare services	10
BY00EG96	YAMK Xackathon virtuaalinen yhteiskehittäminen	5
BY00ER11	Research and development skills	5
BY00EU80	Action research	5
MS_2000	Master School: Management, leadership and entrepreneurship (Choose 0)	0
BY2530039	Service processes and developing of processes	5
BY00DH20	Sales management	5
BY00DN09	Well-being at work and management	5
BY2530012	Strategic management	5
BY2530011	Human resources management and first-line management	5
BY2530026	Entrepreneurship sparring for master students	5
BY00CX77	Leadership	5
BY00DH23	Grow into an entrepreneur	5
BY00DN12	eMentoring	5
BY00DN14	Project management	5
BY00DN15	Psychology for Leaders	5
BY00DN16	Circular Economy Management	5
BY00DN17	Environmental responsibility in organization	5
BY2530040	Network management	5
BY00DN13	Lean thinking in leadership and development	5
BY00CW78	Leadership and interaction	5
BY00DW51	StartUp Passion	5
BY2530038	Leadership challenges during change	5
BY00EG25	Verkostojen johtaminen	5
BY00EG26	Financial management in leadership roles	5
BY00EL30	Turvallisuusjohtaminen	5
BY2530014	Sustainable technology management	5
MJ00ED29	Sales psychology	5
BY00EQ59	Circular economy in organizational development and management	5
BY00ER12	Lead telework skillfully	5
BY00ER13	Promoting well-being at work in organisations by increasing physical activity	5
BY00ER14	HR information management and human resource analytics in the work of the preperson	5
BY2530041	Facing challenging working life situations	5
BY00DN11	Facing challenging working life situations	5
MS_3000	Master School: International working environments (Choose 0)	0
YYYY00812	Russian Cultural History	5
BY00CX71	Russian Grammar	5
BY00DN22	Advanced Professional English	5
BY00CX69	Spanish for working life	5
BY00CX75	Multi-cultural teamwork & communications	5
BY00CX68	Russian for working life	5
MO00DL72	Russian Business Culture	3
BY00EW91	Chinese business culture	3
BY00EW92	Lär dig mera svenska!	5
BY00EW90	German grammar revision	3
BY00EW93	Finnish 4	5
BY00EW94	Finnish 6	5
BY00EW95	Refresher course in Russian grammar	3
BY00EW96	Administrative Swedish	2
BY00EX04	Spanish 6	3
BY00FF44	Russian 5	3
BY00FF45	Russian 6	3
BY00FF46	Spanish 5	3
BY00FF47	German 5	3
BY00FF48	German 6	3
BY00FF49	Finnish 5	5
MS_4000	Master School: Digital services, information and networks (Choose 0)	0
BY00DN18	Gamification	5
BY00DN19	Johdatus esineiden internetiin	5
YY00AF33	Digitalisation in management	5
YY00AF32	Digitalisation in developing of the welfare	5
BY00CW36	Introduction to cybersecurity	5
BY00DN21	Big data and data driven decision making	5
BY00EG33	Data analytics in business development	5
BY00EK40	Digital Business	6
BY00EL50	Brand your expertise into digital educational content	5
BY00ET85	RPA solutions and business benefits	5
	Total	90	15	20	20	5	15	15	5	5	15	5	12.5	2.5	15	0	5	5	10	5	5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

master level

Ylempään ammattikorkeakoulututkintoon johtaviin opintoihin kuuluu: 1) syventäviä ammattiopintoja; 2) vapaasti valittavia opintoja; 3) opinnäytetyö

Master's thesis

No attached course units

Advanced professional studies

No attached course units

Optional studies

No attached course units

Not grouped

Strategic change management in digital economy

Marketing in digital channels

Customer acquisition and selling

Research-based development in business

Customer experience

Content marketing

Master’s thesis: idea and planning

Master’s thesis: implementation

Master’s thesis: reporting, assessment and presentation

Code	Name	Credits (cr)
DMMI22KY-1001	CORE COMPETENCE (Choose all)	60
DMMI22KY-1007	Digital marketing environment (Choose all)	15
DM00EA34	Strategic change management in digital economy	5
DM00EA36	Marketing in digital channels	5
DM00EA37	Customer acquisition and selling	5
DMMI22KY-1008	Digital marketing development (Choose all)	15
DM00EA35	Research-based development in business	5
DM00EA38	Customer experience	5
DM00EA39	Content marketing	5
DMMI22KY-1009	Master’s thesis (Choose all)	30
YO00CV19	Master’s thesis: idea and planning	10
YO00CV20	Master’s thesis: implementation	10
YO00CV21	Master’s thesis: reporting, assessment and presentation	10
DMMI22KY-1010	COMPLEMENTARY COMPETENCE (Choose ects: 30)	30
MS_1000	Master School: Research and development studies	0
BY2530004	Research-based development	5
B69900216	Service design	5
BY00CW52	Basics of research and development of working life	5
BY2530005	Report and publish your development project	5
BY00DM97	Future research	5
BY2530035	Survey in research and development	5
BY2530032	Qualitative research methods in working life development	5
BY00EA54	Academic writing for master’s thesis	5
BY00EG24	Developing the effectiveness of welfare services	10
BY00EG96	YAMK Xackathon virtuaalinen yhteiskehittäminen	5
BY00ER11	Research and development skills	5
BY00EU80	Action research	5
MS_2000	Master School: Management, leadership and entrepreneurship	0
BY2530039	Service processes and developing of processes	5
BY00DH20	Sales management	5
BY00DN09	Well-being at work and management	5
BY2530012	Strategic management	5
BY2530011	Human resources management and first-line management	5
BY2530026	Entrepreneurship sparring for master students	5
BY00CX77	Leadership	5
BY00DH23	Grow into an entrepreneur	5
BY00DN12	eMentoring	5
BY00DN14	Project management	5
BY00DN15	Psychology for Leaders	5
BY00DN16	Circular Economy Management	5
BY00DN17	Environmental responsibility in organization	5
BY2530040	Network management	5
BY00DN13	Lean thinking in leadership and development	5
BY00CW78	Leadership and interaction	5
BY00DW51	StartUp Passion	5
BY2530038	Leadership challenges during change	5
BY00EG25	Verkostojen johtaminen	5
BY00EG26	Financial management in leadership roles	5
BY00EL30	Turvallisuusjohtaminen	5
BY2530014	Sustainable technology management	5
MJ00ED29	Sales psychology	5
BY00EQ59	Circular economy in organizational development and management	5
BY00ER12	Lead telework skillfully	5
BY00ER13	Promoting well-being at work in organisations by increasing physical activity	5
BY00ER14	HR information management and human resource analytics in the work of the preperson	5
BY2530041	Facing challenging working life situations	5
BY00DN11	Facing challenging working life situations	5
MS_3000	Master School: International working environments	0
YYYY00812	Russian Cultural History	5
BY00CX71	Russian Grammar	5
BY00DN22	Advanced Professional English	5
BY00CX69	Spanish for working life	5
BY00CX75	Multi-cultural teamwork & communications	5
BY00CX68	Russian for working life	5
MO00DL72	Russian Business Culture	3
BY00EW91	Chinese business culture	3
BY00EW92	Lär dig mera svenska!	5
BY00EW90	German grammar revision	3
BY00EW93	Finnish 4	5
BY00EW94	Finnish 6	5
BY00EW95	Refresher course in Russian grammar	3
BY00EW96	Administrative Swedish	2
BY00EX04	Spanish 6	3
BY00FF44	Russian 5	3
BY00FF45	Russian 6	3
BY00FF46	Spanish 5	3
BY00FF47	German 5	3
BY00FF48	German 6	3
BY00FF49	Finnish 5	5
MS_4000	Master School: Digital services, information and networks	0
BY00DN18	Gamification	5
BY00DN19	Johdatus esineiden internetiin	5
YY00AF33	Digitalisation in management	5
YY00AF32	Digitalisation in developing of the welfare	5
BY00CW36	Introduction to cybersecurity	5
BY00DN21	Big data and data driven decision making	5
BY00EG33	Data analytics in business development	5
BY00EK40	Digital Business	6
BY00EL50	Brand your expertise into digital educational content	5
BY00ET85	RPA solutions and business benefits	5

Study Guide