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Management of Digital Marketing, master studies: DMMI22KY

Code: DMMI22KY

Degree:
Master of Business Administration

Degree title:
tradenomi (ylempi AMK), Master of Business Administration

Credits:
90 ects

Duration:
3 years (90 cr)

Start semester:
Spring 2022

Select timing, structure or classification view

Show study timings by semester, study year or period

Code Name Credits (cr) 2021-2022 2022-2023 2023-2024 2024-2025 Spring
2022 		Autumn
2022 		Spring
2023 		Autumn
2023 		Spring
2024 		Autumn
2024 		2. / 2022 3. / 2022 1. / 2022 2. / 2023 3. / 2023 1. / 2023 2. / 2024 3. / 2024 1. / 2024
DMMI22KY-1001
CORE COMPETENCE

(Choose all)

60
DMMI22KY-1007
Digital marketing environment

(Choose all)

15
DM00EA34 Strategic change management in digital economy 5
DM00EA36 Marketing in digital channels  5
DM00EA37 Customer acquisition and selling 5
DMMI22KY-1008
Digital marketing development

(Choose all)

15
DM00EA35 Research-based development in business 5
DM00EA38 Customer experience 5
DM00EA39 Content marketing  5
DMMI22KY-1009
Master’s thesis

(Choose all)

30
YO00CV19 Master’s thesis: idea and planning 10
YO00CV20 Master’s thesis: implementation 10
YO00CV21 Master’s thesis: reporting, assessment and presentation 10
DMMI22KY-1010
COMPLEMENTARY COMPETENCE

(Choose ects: 30)

30
MS_1000
Master School: Research and development studies

(Choose 0)

0
BY2530004 Research-based development 5
B69900216 Service design 5
BY00CW52 Basics of research and development of working life 5
BY2530005 Report and publish your development project 5
BY00DM97 Future research 5
BY2530035 Survey in research and development 5
BY2530032 Qualitative research methods in working life development 5
BY00EA54 Academic writing for master’s thesis 5
BY00EG24 Developing the effectiveness of welfare services 10
BY00EG96 5
BY00ER11 Research and development skills 5
BY00EU80 Action research 5
MS_2000
Master School: Management, leadership and entrepreneurship

(Choose 0)

0
BY2530039 Service processes and developing of processes 5
BY00DH20 Sales management 5
BY00DN09 Well-being at work and management 5
BY2530012 Strategic management 5
BY2530011 Human resources management and first-line management 5
BY2530026 Entrepreneurship sparring for master students 5
BY00CX77 Leadership 5
BY00DH23 Grow into an entrepreneur 5
BY00DN12 eMentoring 5
BY00DN14 Project management 5
BY00DN15 Psychology for Leaders 5
BY00DN16 Circular Economy Management 5
BY00DN17 Environmental responsibility in organization 5
BY2530040 Network management 5
BY00DN13 Lean thinking in leadership and development 5
BY00CW78 Leadership and interaction 5
BY00DW51 StartUp Passion 5
BY2530038 Leadership challenges during change 5
BY00EG25 5
BY00EG26 Financial management in leadership roles 5
BY00EL30 Turvallisuusjohtaminen 5
BY2530014 Sustainable technology management 5
MJ00ED29 Sales psychology 5
BY00EQ59 Circular economy in organizational development and management 5
BY00ER12 Lead telework skillfully 5
BY00ER13 Promoting well-being at work in organisations by increasing physical activity 5
BY00ER14 HR information management and human resource analytics in the work of the preperson 5
BY2530041 Facing challenging working life situations 5
BY00DN11 Facing challenging working life situations 5
MS_3000
Master School: International working environments

(Choose 0)

0
YYYY00812 Russian Cultural History 5
BY00CX71 Russian Grammar 5
BY00DN22 Advanced Professional English 5
BY00CX69 Spanish for working life 5
BY00CX75 Multi-cultural teamwork & communications 5
BY00CX68 Russian for working life 5
MO00DL72 Russian Business Culture 3
BY00EW91 Chinese business culture 3
BY00EW92 Lär dig mera svenska! 5
BY00EW90 German grammar revision 3
BY00EW93 Finnish 4 5
BY00EW94 Finnish 6 5
BY00EW95 Refresher course in Russian grammar 3
BY00EW96 Administrative Swedish 2
BY00EX04 Spanish 6 3
BY00FF44 Russian 5 3
BY00FF45 Russian 6 3
BY00FF46 Spanish 5 3
BY00FF47 German 5 3
BY00FF48 German 6 3
BY00FF49 Finnish 5 5
MS_4000
Master School: Digital services, information and networks

(Choose 0)

0
BY00DN18 Gamification 5
BY00DN19 5
YY00AF33 Digitalisation in management 5
YY00AF32 Digitalisation in developing of the welfare 5
BY00CW36 Introduction to cybersecurity 5
BY00DN21 Big data and data driven decision making 5
BY00EG33 Data analytics in business development 5
BY00EK40 Digital Business 6
BY00EL50 Brand your expertise into digital educational content 5
BY00ET85 RPA Solutions and Business Benefits 5
Total 90 15 20 20 5 15 15 5 5 15 5 12.5 2.5 15 0 5 5 10 5 5

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

master level

Master's thesis

No attached course units
Advanced professional studies

No attached course units
Optional studies

No attached course units
Not grouped
Strategic change management in digital economy
Marketing in digital channels 
Customer acquisition and selling
Research-based development in business
Customer experience
Content marketing 
Master’s thesis: idea and planning
Master’s thesis: implementation
Master’s thesis: reporting, assessment and presentation

Code Name Credits (cr)
DMMI22KY-1001
CORE COMPETENCE

(Choose all)

60
DMMI22KY-1007
Digital marketing environment

(Choose all)

15
DM00EA34 Strategic change management in digital economy 5
DM00EA36 Marketing in digital channels  5
DM00EA37 Customer acquisition and selling 5
DMMI22KY-1008
Digital marketing development

(Choose all)

15
DM00EA35 Research-based development in business 5
DM00EA38 Customer experience 5
DM00EA39 Content marketing  5
DMMI22KY-1009
Master’s thesis

(Choose all)

30
YO00CV19 Master’s thesis: idea and planning 10
YO00CV20 Master’s thesis: implementation 10
YO00CV21 Master’s thesis: reporting, assessment and presentation 10
DMMI22KY-1010
COMPLEMENTARY COMPETENCE

(Choose ects: 30)

30
MS_1000
Master School: Research and development studies
0
BY2530004 Research-based development 5
B69900216 Service design 5
BY00CW52 Basics of research and development of working life 5
BY2530005 Report and publish your development project 5
BY00DM97 Future research 5
BY2530035 Survey in research and development 5
BY2530032 Qualitative research methods in working life development 5
BY00EA54 Academic writing for master’s thesis 5
BY00EG24 Developing the effectiveness of welfare services 10
BY00EG96 5
BY00ER11 Research and development skills 5
BY00EU80 Action research 5
MS_2000
Master School: Management, leadership and entrepreneurship
0
BY2530039 Service processes and developing of processes 5
BY00DH20 Sales management 5
BY00DN09 Well-being at work and management 5
BY2530012 Strategic management 5
BY2530011 Human resources management and first-line management 5
BY2530026 Entrepreneurship sparring for master students 5
BY00CX77 Leadership 5
BY00DH23 Grow into an entrepreneur 5
BY00DN12 eMentoring 5
BY00DN14 Project management 5
BY00DN15 Psychology for Leaders 5
BY00DN16 Circular Economy Management 5
BY00DN17 Environmental responsibility in organization 5
BY2530040 Network management 5
BY00DN13 Lean thinking in leadership and development 5
BY00CW78 Leadership and interaction 5
BY00DW51 StartUp Passion 5
BY2530038 Leadership challenges during change 5
BY00EG25 5
BY00EG26 Financial management in leadership roles 5
BY00EL30 Turvallisuusjohtaminen 5
BY2530014 Sustainable technology management 5
MJ00ED29 Sales psychology 5
BY00EQ59 Circular economy in organizational development and management 5
BY00ER12 Lead telework skillfully 5
BY00ER13 Promoting well-being at work in organisations by increasing physical activity 5
BY00ER14 HR information management and human resource analytics in the work of the preperson 5
BY2530041 Facing challenging working life situations 5
BY00DN11 Facing challenging working life situations 5
MS_3000
Master School: International working environments
0
YYYY00812 Russian Cultural History 5
BY00CX71 Russian Grammar 5
BY00DN22 Advanced Professional English 5
BY00CX69 Spanish for working life 5
BY00CX75 Multi-cultural teamwork & communications 5
BY00CX68 Russian for working life 5
MO00DL72 Russian Business Culture 3
BY00EW91 Chinese business culture 3
BY00EW92 Lär dig mera svenska! 5
BY00EW90 German grammar revision 3
BY00EW93 Finnish 4 5
BY00EW94 Finnish 6 5
BY00EW95 Refresher course in Russian grammar 3
BY00EW96 Administrative Swedish 2
BY00EX04 Spanish 6 3
BY00FF44 Russian 5 3
BY00FF45 Russian 6 3
BY00FF46 Spanish 5 3
BY00FF47 German 5 3
BY00FF48 German 6 3
BY00FF49 Finnish 5 5
MS_4000
Master School: Digital services, information and networks
0
BY00DN18 Gamification 5
BY00DN19 5
YY00AF33 Digitalisation in management 5
YY00AF32 Digitalisation in developing of the welfare 5
BY00CW36 Introduction to cybersecurity 5
BY00DN21 Big data and data driven decision making 5
BY00EG33 Data analytics in business development 5
BY00EK40 Digital Business 6
BY00EL50 Brand your expertise into digital educational content 5
BY00ET85 RPA Solutions and Business Benefits 5