International MarketingLaajuus (5 cr)

Objective

At the end of the study unit, the student is expected to be able to assess the macro environmental forces of a given product on a foreign market plan a marketing strategy for a product including product, price, promotion and place decisions identify ethical issues and give suggestions how to solve them

Content

Marketing research applications for international markets, cultural, social, political and economic environment as well as marketing mix strategies. Students are specialising on these issues from the international trade perspective, mostly regarding tangible products.

Assessment criteria, good (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5