Global Brand Building and CommunicationLaajuus (5 cr)

Objective

At the end of the study unit, the student is expected to be able to   understand the customer value creation process and be able to take care of these when creating marketing plans understand the key role of brand management be able to use different tools to develop and strengthen a company's brand be able to create suitable brand strategies and implement them make brand communication plans and implement them effectively

Content

Marketing Communication strategy Branding Communicating the brand using In design and photoshop programmes

Assessment criteria, good (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5