Accessibility and Marketing ChannelsLaajuus (5 cr)

Objective

You can find information on various sales and media channels. You can select sales channels for tourism products and services. You can find partners to ensure the availability of products and services. You are familiar with contacting customers and potential partners. You can plan and create the presentation material of a company and products.

Content

What are the sales channels in tourism? How can a tourism enterprise utilise digital marketing and social media? How do you plan and carry out the presentation material of a company? How do you plan and keep up the electronic marketing environment? How do you make the product and company visible? How do you plan and create the electronic presentation material of a company?

Qualifications

Tietotekniikan valmentavat opinnot tai vastaavat tiedot

Assessment criteria, good (3)

a) You use professional vocabulary systematically. b) You look for information in the key information sources of the field. e) You use the key models, software and techniques of the professional field.