International Destinations and BenchmarkingLaajuus (5 cr)

Objective

You can specify the pull factors of foreign destinations and their development. You can plan and create electronic presentation material of the destinations for the target group. You can benchmark international tourism destinations and apply best practices in developing domestic tourism.

Content

How do you find and modify information on the pull factors of various travel areas in a customer-oriented way? How do you plan and create electronic presentation material of the destinations for the target group? How do you apply international business success stories nationally?

Qualifications

Tietotekniikan valmentavat opinnot tai vastaavat taidot

Assessment criteria, good (3)

b) You look for information in the key information sources of the field. d) You work together with customers and target groups according to the requirements of the situation. g) You apply critically the ethical principles of the professional field in different situations.