Tourism Sales Channels and Product PackagingLaajuus (5 cr)

Objective

You can find information on the most significant source countries and customers. You have knowledge of the most important international sales and marketing organisations in Finland. You can plan and carry out experience and tourism product marketing to foreign customers and partners. You can plan and carry out tourism enterprise and region marketing in international tourism.

Content

Which are the most important foreign markets in tourism? How do we market tourism on international level? What is the Finnish tourism supply and what are the opportunities in collective packaging of experience tourism? How and by which channels do we reach foreign customers and partners? How do you plan and carry out marketing in a tourism enterprise and how do you maintain an electronic marketing environment?

Qualifications

Tietotekniikan valmentavat opinnot tai vastaavat taidot

Assessment criteria, good (3)

a) You use professional vocabulary and concepts systematically. b) You look for information in the key information sources of the field. d) You work together with customers and target groups. e) You use the key models, software and techniques of the professional field.